Before you do anything else… before you chose your colors, before you choose your images, before you write your copy… you need to know what the purpose of your actor website is.
Without knowing your website’s purpose you run the risk of:
- Creating a website that doesn’t help or support your career
- Creating a website that is too busy and turns people away
- Creating a website that is insufficient to do what you eventually want it to do
- Hurting your reputation online
- Wasting your time and money
Let me ask you this: If you don’t know the purpose of your website, how will you know it is doing it’s job? How will you know it is effective?
There are several purposes an actor website can have:
- It can be a virtual portfolio for casting directors
- It can cultivate your fan base
- It can promote your projects … and get you more
- It can showcase your talent
- It can increase your visibility
It can even to a combination of these things. But you must know what you want it to do before you have it designed … not only so it will do what you want it to do, but so your web designer can do the best job in the least amount of time, thus saving you money.
If your website is too cluttered, doesn’t provide the information necessary or is not inviting, then the visitor will leave never to return leaving nothing but a blip in your web analytics.
This is death to your online presence … and quite possibly your acting career.
So be clear on what you want to accomplish with your actor website … as well as any presence you create on the web … and you will experience greater success and return on time and money invested.
Check out: actorartistdesign.com
